More than a mingle!
The Worldwide Partner Conference (WPC)

Staying at the forefront of technology is critical to the continued success of API Software, which meant attending The Microsoft Worldwide Partner Conference in Houston Texas.  The four days starting on Monday 7th July 2008 provided us with access to key marketing and business strategies, and information regarding specific customer solutions designed to help us keep abreast of trends and technology and pass this onto our clients.

Along with informative learning opportunities covering sales, marketing, services and technology, the Worldwide Partner Conference was an ideal setting for us to garner valuable knowledge and expertise and realise exciting new growth opportunities.

Some WPC statistics!

Established: 2003
Partners in attendance: 7,500
Microsoft Employees in Attendance: 2,500
Countries Represented: 145
Training Sessions: 225
Exhibitors: 145
Sponsors: 64
Number of Partners in the Microsoft Partner Program: 400,000
Number of Partners Affiliated with Microsoft: 640,000
Number of Partner Companies in the World: 1.4 million
Number of Individuals Associated with those Companies: 10 million
Percent of Microsoft Revenue Stemming from Partners: 95%