Scottish Television

API software is delighted to be working with Scottish Television (STV) on their Microsoft CRM implementation. 

The application has been tailored to produce a range of performance related information for sales management including intuitive reporting and analysis on key sales measures.  One of the benefits has been the integration with the familiar Microsoft Outlook environment, this has ensured quick adoption for those using the system on a day to day basis. 

Broadcasting since 1957, STV in the central region produces a rich and varied range of genre including cutting edge dramas such as the ever popular Taggart and Rebus.  They are committed to strengthening further their national position through the ongoing development of their strongly-positioned businesses.