
Portals are becoming an essential customer interface that helps organisations differentiate themselves to achieve high performance in a crowded marketplace, giving customers the interactivity, flexibility and variety of service they demand:
Lower Costs and Higher Productivity
A customer portal can help reduce operating expenses, thanks to self-service capabilities and more rapid development times. Customers are now more likely to use the self-service channel than to call for assistance. By enabling customers to get a wide range of new and personalized services online—including special offers, recent orders, statements and the ability to pay bills—organisations can cut traffic to call centers, reducing the cost base while improving customer loyalty and satisfaction.

Better Customer Segmentation and Delivery of Relevant Services
Portals enable organisation to target multiple customer segments with as many differentiated and constantly evolving products and service offerings as possible. A high-performance organisation must look to develop a single, real-time view of customer activity across all customer touchpoints. This requires advanced information management and business intelligence capabilities.
An Improved Customer Experience and Better Service
Portals can help offer differentiated customer service capabilities while keeping costs under control. With advanced self-service capabilities built on easy-to-use interfaces, customers can complete transactions without the need for assistance.